7 Steps to Maximise Your Content Cut-Through
Creating engaging content in a world flooded with communication can be tricky business. How do you design content that will drive click throughs, comments and conversions? In this article learn 7 simple ways you can make your words count. From increasing trust signals to posting frequency.
Amplify Your Brand Voice Online
When you’re producing content online, there’s a lot of excitement around getting it right for search engines, getting it right for your audience but sometimes it just doesn’t get shared and there are some key reasons why this occurs.
- Quality counts. You need to make sure that you’re not just going for quantity of content here, you need to make sure that each piece is written with care, it’s timely, and you actually go talk about that topic in great depth.
- Dare to be different. That is, don’t just produce what your competitors are producing, take what they’re doing and enhance by ten. Make it an experience for someone who is coming in to your site.
- Next you need to understand your audience so you’re producing content that you think is right for the audience that you’re trying to talk to? Do they understand all the information that you’ve actually talked about?
- Adding a personal touch is important. If you can talk about an experience that someone actually had with that content or as a result of that content you can help increase the trust behind that piece of content and this gives a reason why someone should share it.
- You also need to be looking at your posting frequency, that is how often, how consistently you are actually posting your content. Don’t just produce one piece then leave it for a few months, then produce another one then leave it for a year, make sure you get on schedule, monthly is ideal, more frequently is even better.
- Next make sure it’s actually easy for them to share, do you actually have social sharing buttons on that blog post, on that topic itself?
- And lastly, try to lead your content towards encouraging participation and get people commenting on it. Is there a way to ask a question around the actual piece of content so that people can actually get involved and then share to get other people’s opinions as well.