A shy person’s guide to appearing on camera

Live streaming and video content is the way forward for businesses. According to HubSpot, 54% of consumers want to see more video content from a brand they follow. What’s more, 85% of internet users in the United States watch monthly video content on any of their devices.

With statistics indicating a growing desire for quality video content, it’s no wonder so many businesses are busting out their smartphones to grab quality footage of their staff, product and service. But what about those staffers who want to help their brand’s online growth, but simply detest being in front of a camera? Don’t worry, you’re not alone (I too hate having an iPhone shoved in my face whilst being told to say something “funny”). There are a couple of things you can do to drop that camera shyness and help your brand’s growing online presence.

1. Write that script

I’m talking to you live um from my um, ah, ah……no-one wants to hear that!  You don’t want to get in front of that camera without knowing what to say, it’s that simple. By having a clear understanding of what you need to say and when, you will dramatically reduce the nervous energy that arises when you feel lost in front of the camera. As above-mentioned, practice your script, get it down pat and you will feel far more at ease in front of the camera.

2. You don’t have to know it word for word

Many staffers think they have to stick to script to get the best video results. But give yourself a break: you are making video content for online channels, not playing your Oscar-hopeful role in a multiple million dollar budget film. When filming, your energy and passion will shine through, and followers won’t have the faintest idea if you miss a line or a specific phrase. Be yourself and let your experience do the work for you.

3. Practice your part

Video content doesn’t have to be a chaotic live stream, complete with wild ad libbed quotes and shoddy camera work. Most businesses benefit from creating carefully planned, thoughtful content that their followers can resonate with. This provides you with the opportunity to practice your part. You may want to take bullet points, write a small script, or learn your part off by heart, it’s important to practice in front of your colleagues, friends or family. This way, you can nail your part as well as get past the worry of stuffing up when filming time comes about. Your colleagues, friends and family will support you up to filming time, so ensure that you practice your part five to 10 times and you will make the part yours.

4. Practice a relaxation technique

I am a massive fan of relaxation techniques. As a long sufferer of camera and presentation shyness, I’ve found that by undertaking a few breathing or stretching techniques before getting in front of the camera or crowd is paramount to being at ease when the time comes. There are a host of awesome breathing techniques you can find online, including the belly breathing method found here.

5. Hey, have fun

Remember that most people feel uncomfortable in front of cameras at first – it’s so fine. You may feel a little on edge the first couple of times around, but after a few shoots you will see your character and energy shine through in a way that boosts your brand’s popularity on social channels.

KBB Digital Marketing

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No sales pitch just great advice for you to take away and use as you wish.

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