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  Defining your target audience and creating a marketing persona is a great place to start.  Knowing who your audience is will help you work out where they are on social medi...

You’ve probably heard the term “Click-through rate” or “CTR” in digital circles, but what is it, what does it mean and why should you be learning the industry secrets to ...

Images are awesome, they are a vital part of your website, they add depth, colour and emotion to your content. Choosing the right images to spice up your content is a critical deci...

Digital marketing is not just something you should consider, and it should never be an afterthought either – it is critical when it comes to reaching your target audience in ...

We'll unpack Lookalike audiences in Facebook and 3 ways to create them....

A brand is a feature or set of features that distinguish one organisation from another. A brand usually consists of a name, tagline, logo or symbol, design, brand voice, and more....

The debate rages on: does social media impact a website’s search engine ranking? Many marketing experts believe social media doesn’t directly affect a website’s SEO ranking. ...

Social media continues to alter the way that people communicate and digest information. Social savvy marketers are those who consistently post new and exciting content across their...

Does digital marketing ever end for those who own and run their own business? The answer is, probably not. The modern business owner has to be across it all, with endless to do lis...

Nike, Adidas, Apple, Target. When reading that sentence did you see visions of swooshes, stripes, fruit and circles? Of course you did, and this is why logos are imperative to bran...

Live streaming and video content is the way forward for businesses. According to HubSpot, 54% of consumers want to see more video content from a brand they follow. What’s more, 8...

Blogging is an essential part of digital marketing. It helps cement your brand as an industry authority, as well as drive traffic to your website and encourage audience engagement....

Digital marketing is at the forefront of most businesses marketing arsenal. Apart from its ability to provide a fair playing field for businesses of all shapes and sizes to compete...

“Content” the golden egg of your website, right?  You can and probably have, spent hours writing paragraphs of content explaining how good your services are and why users shou...

WooCommerce is an eCommerce plugin for WordPress sites. It makes designing and managing an online store easy, with several awesome features including secure payments and shipping i...

When it comes to choosing your website hosting provider there are a number of important factors you need to know before making the final decision....

We all know it. Exercise is vital for our health and well-being especially now that we’re working from home and are often trapped in the daily grind of meeting deadlines and ...

One of the best ways to engage your audience and increase business relationships is by creating and fostering an online community. It’s 2020, and social media is an imperative as...

As a business seeking more traffic and conversions, you realise the importance of online outreach. With social media evolving as the centre of the digital marketing industry, you k...

Companies the world over are investigating different methods for improving staff productivity, and it is important not to discredit a healthy diet. Companies of all shapes and size...