In such a competitive online retail space, you need to nail down your sales strategy to stand out and convert customers. So when Aussie Fragrance Mall come to us with an existing website hungry for a fresh layout and features to streamline sales and the backend process, we told them they were at the right place.
The Aussie Fragrance Mall brief was to rebuild their existing site and leverage design and optimization tactics to increase sales. There was also the challenge of automating the process of managing a massive 5000 plus products catalogue.
KBB Digital used a professional monochrome style design to highlight product shots and advanced e-commerce features such as currency conversion, auto complete search, search by brand letter and gift certificates to improve the user experience. We also implemented social media integration such as promoting products and purchases through Facebook, Twitter, Pinterest and Instagram to increase brand awareness and sales.