Customer Experience: Why It Pays To Think Like Them
Do you have high bounce rates or low conversions? One core expectation of your customers is brand consistency. With less time and more noise you need to ensure their journey is considered, clear and strategic to drive business results.
Okay to get the most out of your digital marketing you need to start thinking like a consumer. If you’re spending money on advertising like in Adwords or Facebook or anywhere for that, matter then you’ve got to give a very clear consistent message.
Now this is an issue that I see people doing badly, a lot of people pay money for advertising that takes users through to their homepage, that’s not what a homepage is for. The homepage is to set the tone of what your business is about. If you want to get value for money, you should take people who are clicking on one of your ads, through to a page which has the same look and feel of the homepage. What I mean by that is that it sets that same tone, that you’re a capable, excellent business but the page itself deals with that issue specifically.
And we see this, it works very very well, in fact the data is solid on this. If you have a specific product or service and a visitor types it into google and then sees an ad (which has the same wording they typed in) and clicks on it and they are taken to a page specifically about that topic or product, the data is solid here, you will get the best results by far.
So, if you’re spending alot of money on advertising in any form in the digital arena, you need to think about this sort of level of thinking. Think like a consumer and you will definitely get a better result.