Five Important Questions To Ask Your Potential Website Developer
Asking the right questions to your potential website developer can be the difference between choosing someone who can give you what you want and someone who can make your website a conversion failure.
You want your website to be the best it can possibly be. It’s often the first exposure a prospect has with your brand, so you want to provide them with a good first impression. Your website can make or break your business, so it is important that it reaches your target market, provides them with a solution and helps your company achieve its objectives.
Thus, here are five essential questions to ask your potential website developer.
1. Have You Worked On Similar Projects?
If your web developer doesn’t understand your vision, they will never be able to create the website you desire. You need to ensure they understand what you’re looking for and can create a process surrounding these goals. If you need an eCommerce site but your potential developer hasn’t created many of these, or has no experience at all, it’s time to look elsewhere. It will cost more time and money to create due to the extra planning and research that compensates for lack of experience.
2. What Does Your Research Process Entail?
Taking a look inside how your website developer works to gain an understanding of their projects gives you an idea of how clearly your brand will be depicted on your website. You want prospects to visit your website and understand your image, goals and mission. Do they research your target audience and can appeal to them directly? Do they understand your brand’s identity? Going the extra distance to answer these questions is vital for building a website that conveys your brand.
3. How Long Do Your Web Development Projects Take?
If you have a deadline for your site’s completion, it’s imperative that you work with a developer who can complete your project before that deadline. Web developers take different times to complete their projects; there’s nothing wrong with this, but you have to ensure your potential developer can complete the task in a timeframe that aligns with yours. You want to make the most of your budget, and being on the same schedule can ensure that this happens.
4. What Services Do You Provide?
Different web developers provide different packages and services. It’s up to you to find out which package works right for your website. Do they include SEO tactics? How in-depth is their design service? Do they provide social media services for promotion? Create a list of the services you’d like included in your web development agreement and run through each one with the potential developer. See if there are any features you definitely need that they don’t provide so as not to waste your own time.
5. What Is Your SEO Strategy Like?
How will your potential developer use search engine optimisation (SEO) so that your site ranks among search engines? How will they enhance visibility? If your web developer doesn’t have an SEO plan or other optimisation strategies to boost lead generation, it’s best to go with someone else. The main point of your website is to work as a place where prospects can look around, gain interest and convert. A site without SEO is doomed for failure from the get-go.
