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Inbound Marketing

Sophisticated Full-Funnel Marketing that Builds Trust and Breaks Down Barriers

We Turn Visitors into Leads, then Convert to Sales

Inbound Marketing is a Proven Approach to Create a Consistent Flow of Qualified Sales Leads

Attract

Visitors are attracted with content seeded through search & social media

  • Targeted Content
  • Social Media Distribution
  • Keyword & Issue Focused Blogs
  • Social Media Seeding
  • Targeted Audience Promotion
Capture

Leads are captured on a web page with clear calls-to-action

  • Dynamic Landing Pages
  • Clear Value Proposition
  • Downloadable Content
  • Strategic Calls-to-Action
  • Remarketing Followup
Nurture

Trust is built, as leads are nurtured through email

  • Automated Communication
  • Multiple Path Email Workflows
  • Personalised Email Scripting
  • Ebooks & Infographics
  • Webinars On-Demand
Convert

Conversion is managed on auto-pilot, with a subtle personalised approach

  • Activity Tracking
  • Lead Scoring to Qualify visitors
  • Action-Triggered Communication
  • Customer Sales Appointments
  • Integration to CRM

Inbound Marketing – the biggest opportunity of 2018

Inbound marketing gets you found by your target audience, earns you permission to connect, builds trust and authority, and ultimately delivers qualified leads to your sales team. The broad concept isn't entirely new. But rapid changes in technology, and in the way that customers consume information has opened up incredible opportunities, that simply weren't possible only a few years ago.
The incredible rise of inbound marketing is due to its proven ability to deliver steady streams of new leads, consistently.

Ultra-focused targeting to attract potential customers

Compelling content. Sophisticated techniques for reaching your audience

First, understand the audience – their needs, browsing habits, how they gather information, decision-making process and more. Then create sharp content that addresses specific pain points, and gain visibility through search, social and targeted networks.

Dynamic content to match the buyer & purchase stage

Offering valued content – all the while, educating and building trust

Valued content to capture the visitor into the funnel. Then offering a slow-drip stream of content and useful insights, which becomes tailored based on tracking the customer’s interaction with previous content. Steadily the client is educated and steered towards action.

Sophisticated automation to drive the nurture process

Creating two-way conversation, based on unravelling client needs, on autopilot

A system that tracks and analyses customer behaviour is at the heart of inbound. And with that information, we use automation to offer the right content, at the right time, with a personalised approach. Following customer activity allows strategically sent calls for action when the client is hot.

We work hard with each of our clients to develop trusted, long-term relationships that are founded on regular communication, innovation and campaigns that drive results

Could Inbound Marketing Help to Grow Your Business?

Inbound Marketing is a proven performer. But it’s not for everyone – our experience shows that taking potential customers through a full funnel approach delivers significantly better outcomes for specific purchase types and for particular industries.

Ideal Purchase Types

High Value Purchases

Long Purchase Cycles

Complex Products & Services

Sales Heavily Based on Trust

Luxury Items

Services Requiring Sales Appointments

Well Suited Industries

Professional Services

B2B Sector

Software (SAAS)

Health - Elective Services

Real Estate & Property Development

Manufacturing & Trade

Playing the Long Game

Inbound Marketing delivers best results when it’s strategically planned, methodically executed and entered into with a 6 to 12 month outlook.

If you’re in business for the long haul, and you can see value in using automation to nurture relationships and lead customers towards sales then inbound marketing might be a great weapon to add to your marketing arsenal.

Our Inbound Campaigns are priced at a fixed rate of $5K per month. You’re not locked in to any long-term contracts (but a minimum 3 month commitment is required)

Book a 30 minute Call with an Inbound Marketing Expert

Want to know if inbound marketing is a good approach for growing your business? Take the first step and arrange a 30-minute phone consultation to discuss your situation. There’s no cost and no obligation.

Get Started