Visitors are attracted with content seeded through search & social media
Leads are captured on a web page with clear calls-to-action
Trust is built, as leads are nurtured through email
Conversion is managed on auto-pilot, with a subtle personalised approach
First, understand the audience – their needs, browsing habits, how they gather information, decision-making process and more. Then create sharp content that addresses specific pain points, and gain visibility through search, social and targeted networks.
Valued content to capture the visitor into the funnel. Then offering a slow-drip stream of content and useful insights, which becomes tailored based on tracking the customer’s interaction with previous content. Steadily the client is educated and steered towards action.
A system that tracks and analyses customer behaviour is at the heart of inbound. And with that information, we use automation to offer the right content, at the right time, with a personalised approach. Following customer activity allows strategically sent calls for action when the client is hot.