Defining an SEO strategy sometimes can feel like “how long’s a piece of string”. Everyones location and industry has differing levels of competitiveness so there is no one size fits all approach. At KBB Digital we don’t make anything up, we use real data from Google Search Console to find profitable keyword opportunites that will actually deliver traffic.
SEO is the “grey area” digital marketing strategy that everyone needs, but not every SEO agency is upfront and honest about their strategy. We admit SEO is a long slug sometimes feels like a gamble because its just fact, what we promise is we will be open and honest every step of the way, if our current strategy isn’t working we have no problem scrapping it to try something else.
SEO is a long game, Google takes time to update so that keyword change we made on a page might not be seen in the results for a few weeks. We like to keep reporting to a monthly level so we can actually see some changes and make decisions together on the direction of the campaign.
SEO is a game of competitiveness and strategy. We have 3 SEO campaign strategies that depend entirely on your goals and budget. The Maintenance strategy is for those who already have achieved decent rankings and just want to maintain your position. The Growth strategy is the base line for gaining new rankings in Google and the Urgency Strategy is for those who want results as fast as possible, no matter the cost.
Like we said, everyones business, industry, location & patience can affect the requirements of a campaign.