The 5 best free platforms for editing social media images

Does digital marketing ever end for those who own and run their own business? The answer is, probably not. The modern business owner has to be across it all, with endless to do lists, and this includes social media posts.

According to GlobalWebIndex, 54% of social browsers use social media to research products or services. That statistic alone shows you where you should be at when considering social media: It. Is. Vital.

But editing social media images can be a real pain for the less-tech-inclined. Cropping, filtering, lighting and other “ings” can all be a tech novice’s greatest digital bane.

But there are a few editing platforms that make the game easier.

Here are 5 platforms for editing social media posts.

Oh, and they’re FREE!  Yep F.R.E.E.


The GNU Image Manipulation Program, with cheeky acronym of “GIMP”, is perfect for Photoshop lovers. GIMP is an open-sourced platform with a host of volunteer developers maintaining and updating its processes. Therefore, it contains a wealth of free, professional touch-up and editing tools.

GIMP is particularly efficient for converting colour photos into beautifully lit, well-contrasted black and white images. It also offers tutorials on the process to make it easier for marketers of all editing levels.

2. Pixlr

Pixlr is perfect for business owners or social marketers looking to make small but professional alterations pre-publishing. Pixlr offers simple borders, quick fixes, overlays colours replacements and object transformations, among a host of other nifty little alterations.

A really fun aesthetic tool Pixlr contains is the ability to pixelate your images. This is perfect for markets going for a specific virtual feel for their images.


VSCO contains a host of filtering and preset options. The platform is preferred over Instagram by marketers around the world, as its depth and quality of filtering is of a much higher standard than the official platform’s features.

Images can be transformed into something with unparalleled natural lighting and depth, something that simply cannot be achieved through Instagram’s editing options.

4. PicMonkey

PicMonkey is another awesome tool for pro marketers/amateur photographers looking to add that professional edge to their posts pre-publishing. Not only does PicMonkey offer effects like portrait enhancement and sepia, but also includes cheeky little alterations like teeth whitener, wrinkle remover (the vanity!) and blemish fix.

If that’s what you’re going for, then PicMonkey is perfect for you.

5. PhotoScape X

PhotoScape X is a great introductory tool for marketers looking to create fun little posts to share with their audience. It contains an in-built GIF maker, allowing marketers to produce movable posts that can easily resonate with followers. GIFs are a popular posting method as their mobility catch the viewer’s attention more than that of a still frame image.

PhotoScape X is quick and easy to get the hang of, and before you know it will you be producing cheeky GIFs for stoked followers across the socials.

Have fun

There’s no point in getting stressed out by social posts, especially with such an awesome suite of easy-to-use, free tools available at your disposal. Have fun, play around with different platforms, and find the ones that are going to take your social posts from a few likes to hundreds of conversations and conversions!

KBB Digital Marketing

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No sales pitch just great advice for you to take away and use as you wish.

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