URL Underbelly: How to Protect Your Business Online
Get Smart About Your Security
Are you familiar with the darker side of the web? For all the good that comes with having a digital footprint there are also some downsides. The increased exposure of your business online means you are more vulnerable to attacks. The anonymity of our online world enables people to exploit your vulnerabilities; from competitors deploying PPC fraud, to hackers stealing your data from unprotected sites. Learn the top 5 ways your business may be at risk from an attack and what you can do to protect yourself.
- Now there are some big risks online when it comes to your digital marketing site. The first one is data theft, if your website is not secure, there is potential for someone to take that information. You need to make sure your website is secure with the SSL certificate.
- The second one is website defacing. If you are having content changed on your website that you don’t know about. You need to be contacting the server host and talk to them about how you can prevent this from happening in the future.
- The third one is content theft, that is if someone is taking the content that you’ve written, and produced it onto another website. Firstly you need to contact the website directly. But to help recognise content theft in the first place, you can use things such as brand mentions or use a platform like Copyscape.
- The fourth one is negative reviews. Firstly if you get a negative review, you need to check if this is real – a lot of the time competitors like to try and diminish your brands. Go straight to the company that facilitates the reviews. If its Google, you can contact the google team about the review and have them flag it.
- The fifth one is pay-per click attacks. When your ad shows up after certain keywords have been searched for – there are tools, usually in things like Google AdWords that allow you to see how many people that click the ad are actually fraud based. You are then able to send that information to the pay-per click team for review.
There are a lot of different ways for people to attack the vulnerabilities of online business – so you need to make sure you are protecting your business. For more on how to ensure your business is protected, Jack Crone our Digital Strategist and Head Web Developer can answer your questions.