The Psychology Behind Landing Pages and Why They Are So Effective
Develop competition crushing landing pages that will ultimately convert more sales
Smarter Business are driving results by building landing pages
Landing pages that include video can increase conversions by 80% *
Only 22% of businesses are satisfied with their conversion rates – Econsultancy
The average target landing page results in a 35.62% conversion rate (visitors to purchases)
To view the full video – see the video below:
Most businesses concentrate on building a website with an impressive homepage and that’s important. But the smarter businesses out there are really driving results by creating impressive landing pages. And landing pages are simply standalone pages that are built for a specific subject or product. They serve as the entry point for targeted website visitors. Landing pages are generally not part of the main navigation of the website so in a sense they’re hidden from general browsing and because they’re not part of regular navigation they don’t have to follow the appearance of the rest of the website. In fact, the best landing pages replicate the homepage but with different content. And they’re an awesome tactic when combined with targeted marketing. For example: a dentist might run a pay-per-click advertising campaign about teeth whitening rather than click through to the homepage. The ads are linked to an impressive-looking landing page which is about teeth whitening. The user is googled teeth whitening. Then they’ve clicked on a link that says teeth whitening specialist and then the first point they land on is an amazing landing page about teeth whitening. Brilliant! What a consistent strong message to send to a consumer. That’s why landing pages help land customers.